![]() You can use PDP images to evoke curiosity, thereby creating a knowledge gap that the visitor needs to bridge. You cannot leave out the emotional substance of your Shopify product images and call it optimized. If we could digitize emotions, your 15 KB high school graduation picture taken on a Nokia could contain over 17 TB of vivid stories, emotions of nostalgia, and the sadness of leaving your friends - all saved in your head. Even fewer will view image 3, and so on.ĭoesn’t it make sense to put your most relevant image in position one? If the most relevant image is a model wearing the garment you’re selling or your product featured in your best-selling use case, why not make that the first image?Īnother example: Think about your throwback pictures. But a fewer number will check out image no. But that shouldn’t be the end of your task, especially if you want those pictures to play their full role in motivating shoppers to buy.ġ00% of your visitors will see the first image in the slide, carousel, gallery, etc. This is a core aspect of image optimization for Shopify stores.Īdding multiple high definition images from various angles and in different contexts might seem like 100% mission accomplished. It matters a whole lot, the order in which your product images appear. Reframe: Product Images Are a Funnel TooĪccording to Lorenzo Carreri, who brought this up on LinkedIn, product images on a product details page (PDP) are like a funnel. In this guide, we will cover both the strategic and tactical aspects of Shopify image optimization with the help of seasoned CRO experts, Shopify merchants, and marketers. Images should amplify and supplement copy, and vice versa. PDPs call for a strategic approach to image placement. Shopify image optimization should not be restricted to compressing visuals, and debating about the right image format for easy rendering. Yes, incentives (such as discounts), great product descriptions (clarity of the value proposition), and trust signals (to ease anxiety) really make a difference, but motivation carries the biggest weight (multiplied by 4). Rishi Rawat in Ep #4 of How Shoppers Think If you look at any heat tracking and user recordings, you will find that people are disproportionately drawn to visual assets… This is a known fact. Take a look at this heatmap that highlights where shoppers spent their attention: Source: Frictionless Commerce In your Shopify store, people are mostly motivated by the visual elements of your product page. a = the anxiety about entering informationīack to the motivation to buy: This heuristic shows that motivation carries some major weight in improving the quality of conversion.f = the friction elements of the process.v = the clarity of the value proposition.This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion. A gap that adds a level of anxiety and eats away at the motivation to take action.Īnd if you know about the MECLABS Conversion Sequence Heuristic, you’ll understand the big role motivation plays in converting shoppers: This is the same for the shoppers who visit your Shopify store.īut there’s a problem… Relying on images this way creates a gap. You have to rely on images to pull the trigger. Now, when you’re shopping online or in a virtual setting, you can’t touch or try the objects you buy. What does this say about you? You’re like 93% of consumers who consider visual appearance to be the key deciding factor in a purchase decision. ![]() From what you see, you assess whether the product solves your problem. However, the biggest inspiration to pull your wallet out is when you try it on - for looks and comfort. That shoe has to be worth the money you’re paying for it. You’re using all your senses (except taste, I hope) to assess the shoe. You touched it to feel the texture, you examined the sole to see how much traction you’d get, and you sniffed it to make certain it’s got that new kicks smell. You picked up an amazing pair to complete your outfit. Think about the last time you went shopping for shoes. Maintain Great User Experience with ImagesĬan optimizing your Shopify images really result in millions in revenue? Get Tactical with the Type of Product Shots You Use Ensure Shopify Images are the Right Size and Format 5 Things to Keep in Mind When Using & Optimizing Shopify PDP Images.How a Seasoned CRO Expert Approaches Image Experimentation.User Generated vs Professional Photoshoot.Images & Emotions: Which Visuals Spark Feelings & Why?. ![]()
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